I submitted a sample of pretzels to a candy blog back in January/February. She is one of, if not the, best known candy bloggers in the country. I was very excited when she replied and said that she loved the pretzels, but she wasn't sure when she would blog about them.
Months passed, and sporadically I would see DipSticks on her "on deck" list of soon to be blogged about items, only for my name to disappear again in a few days. With this back and forth of excitement and let down, I was getting tired.
I quit checking the blog so frequently, assuming I'd realize when she had finally blogged about them once I started getting more hits to my site. But, that never happened. So, I checked her blog a few weeks back and noticed a poll on her site asking her visitors to vote on whether chocolate covered pretzels were considered candy. Considering her blog is only about candy...I knew where this was going. I immediately voted "YES!!!" chocolate pretzels are candy, but unfortunately I was in the minority. Apparently most people, or at least the majority of those visiting a candy blog, believe that a pretzel dipped in chocolate is not considered candy. I'm also assuming that this means she won't be reviewing my pretzels after all.
But here is where I take issue. Is a candy bar considered candy? What is a candy bar made of? Nuts, toffee, caramel....uh, yeah. Sounds familiar doesn't it? And, if you look at Hershey's Take 5 candy bar that has pretzels, chocolate, nuts and caramel, you could very well just call my pretzels a candy bar. In fact, many of my customers have described the pretzels as a "candy bar on a stick."
So, what does this mean? Probably nothing. Probably just that I need to find a blog that also discusses nuts and snack items, instead of just candy. I don't know if my persuasive abilities are good enough to convince a renowned candy blogger to discount her many voters and review my product anyway. And, on top of that, she may not give them a positive review. And, even more on top of that, what would her review, good or bad, really do for my business? Sure, a positive review would boost sales for a brief time, but it probably would die off eventually. And a bad review wouldn't effect me at all.
It's more than likely just an ego thing. I really dislike when people tell me they make pretzels "just like yours", or have seen store X carry pretzels "just like yours" and then ultimately finding out they are "just like" mine--oh--except that there's no caramel or anything rolled in that caramel. So, you're saying you dip a pretzel rod in chocolate and that is the same thing as what I do? That's like saying you can make a car, except that it has two wheels, and no engine. Exactly the same thing.
I want everyone to know that these pretzels are more than just a stick dipped in chocolate. They are truly a one of a kind experience, that has risen above the usual. A candy bar, with a convenient pretzel handle so that you don't get your hands dirty. What could be better than that?
Sunday, August 10, 2008
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