Old country for new pretzels

A week or so ago I was called by a DJ for the local country station K105. They wanted to interview me on air for a few minutes on the Tuesday before Christmas and discuss my pretzels. At first I was a bit unsure, and nervous about it, but ultimately decided to go for it. I've been on the radio before with no problems, but this would be the first time I've actually been in the studio. I assumed that would make me that much more insecure and lead to stage fright. But I couldn't say no, this was free advertising after all.



Our power came on Monday night at 6 pm, and we packed up our stuff and moved back into our frigid home, unpacked, got organized, and in bed by 11 pm. I woke up at 6 am the next day to blizzard conditions and really dreaded going to the interview. I went anyway, and got there with no problems. Although I nearly bit it about 5 times walking up to the doors...ice covered parking lot with snow to disguise it...a nice touch.



Once inside, the DJ's made me feel comfortable as I attempted to slice pieces of pretzel using a plastic knife. When this was clearly not going to work, they upgraded me to a butter knife. Not much better, but oh well, they got to taste some, which was the main goal.



It was kind of a weird interview actually. The previous radio spot i did, was full of questions and took about 5 or 10 minutes. This one was different in many ways. To begin with, one of the DJs asked me several questions off air, right away. I answered them. Then, once on air, he asked me those same exact questions. I assume it was so that I would relax knowing that I had the answer on the tip of my tongue, but seemed a little unusual.



Also, they asked me questions in between commercial spots and songs, so my on air time was fairly small. We did a give away of one of my gift boxes, and that was that. They said they loved the pretzels, and I got a lot of traffic from K105 to my site, but no orders. I hope it's because I mentioned that people should go to Hallmark or Espresso Gallery for a quicker turn around, and not because they didn't think they were worth it, but I might not ever know.



Ultimately I left feeling pretty good about it, and with a huge stash of tshirts, cds and dvds...it was well worth the frosty drive.