So, we've been a little busy around here in pretzel land. I've been working on some more aggressive marketing this holiday. And by aggressive, I mean I'm actually trying for once. You see, I have these things called children that, in the past, have required lots of attention from me. Not that they still don't, but they are much more manageable and understanding than during previous holidays. I think it goes without saying, that I prefer my sanity over pretzel sales any day. I don't think all business owners share my beliefs on that one, but for our family, this is what works.
Having said all that, I feel a little safer in attempting to secure more orders for DipSticks. So, while my days aren't entirely kid free, or stress free, I am quite a bit more flexible with what my options can be.
The best part is most people approach us anyway, so we've done pretty good so far without spending money or going crazy on getting new business. Case in point, the Hilton in Indianapolis contacted us a few weeks ago to try some samples of our pretzels. They loved them and are now carrying them as turndown ammenities for their special guests. Very cool.
Also, Crazy Sisters Coffee, in Lutheran Hospital, has shown interest and will hopefully be selling our little pretzels for the holiday season soon. Webbs Hallmark in southern Indiana has also called several times to find out how to carry the pretzels. We're playing phone tag now, but I'm confident once the kinks are worked out, we'll be there in no time.
Another exciting addition to the DipSticks family, although I'm not quite sure how it's going to play out in the long run, are my lovely and tasty cheesecakes. If you read this blog, you've seen them. They are fun to make and so delicious. And now, they can be purchased (well not now, but very soon!) at the Eagle Creek Farms Market in Winona Lake. Our pretzels will be there too in addition to ready to take home cheesecakes, and also by the slice served at lunch. I never imagined selling cheesecakes, but I'm not turning it down. My dream is to have a DipSticks Gourmet Coffee and Sweets shop someday and sell all my baked goods, pretzels, and great coffee. I can smell it already!
Overall, sales have been pretty good this year, despite the economy. But, the weird thing, is that while some stores like Hallmark and other smaller stores have really declined in sales, others have picked up, or we've added new ones. It all seems to balance out. I'm super thankful that I don't pay any overhead really at all, and no employees to worry about, and it's not our sole income, so that's a plus. It would be hard to run a brick and mortar business these days, and it's so sad to see some close up or lose hope. Maybe this holiday will turn things around. Things are looking up already!
Happy holiday shopping, and don't forget about our lovely gift boxes! (And the 4" pretzels are perfect for stockings and package tie-ons, too.)