Tuesday, March 25, 2008

Charity + DipSticks=1 Sweet idea









Cancer and heart disease are two issues that affect myself and millions of people across the world on a daily basis.
At DipSticks, we are trying something new. I introduced the Jubilee! pretzel about two years ago in an effort to raise money and awareness for Breast Cancer.

30% of the profits of this pretzel go towards cancer research, and we are proud to be the only pretzel company to create a unique gifting option for this cause. Not only are the proceeds going towards breast cancer research, but the pretzel itself is rolled in cherries and dipped in dark chocolate (both very high in antioxidants, which have been proven cancer fighters). Each pretzel is also drizzled with a cute pink chocolate ribbon.

We don't want to stop here. Two other pretzels are in the works for charitable causes. The "Nana Jean" is a tribute to a dear friends mother who passed away from colon cancer way before her time. We're leaning towards a white chocolate pretzel with blueberries, flax seed, and a blue chocolate ribbon, indicative of colon cancer awareness.

And, we're also thinking up a fun idea for Heart Disease awareness. February is Heart awareness month, and red is the color usually associated with the disease. So, we're taking that idea a step further and creating a pretzel called "The Ticker". Top heart healthy foods, such as almonds and flax seed will be mingling with our caramel, and then we plan to add some cayenne pepper in the end for that little "kick start your heart" feeling. It will be milk chocolate with a red chocolate ribbon on top.

Do you have any other ideas for charitable pretzels? Send them our way, or leave a comment.

1 comment:

Anonymous said...

Another simple way to help charities is to look for credit cards for charity. Similar to 'reward' credit cards, a percentage of your purchases will go to the charity of your choice - instead of in your pocket. A great way to help out by doing something you already do - use your credit card.