Monday, March 17, 2008

New hang tags make their debut!

First let me say that I don't really like that photo of all the items to the left. It looks like a big crazy mess...we're still learning how to set up shots, but hopefully this will give you an idea of what our hang tags are going to accomplish.

If you click on the picture, it will take you to a larger image. You should be able to see that each item has it's own color coded hang tag. Caramel apples are a green, to indicate the green from the Granny Smith's we use.


The marshmallow color is sort of a smooth yellow, orange cream color. The pretzel bark will be a warm caramel brown, and all the pretzels (the 4", the 8", and the dippity do dahs) will be a lighter shade of our logo red.

We have switched to the brown raffia and ribbon as well, which really gives the items a higher end appeal.

You also can now see clearly what is in the package. We will be delivering a small sample of these to Dupont and Apple Glen Hallmark stores this week, to see how they do. I'm hoping they increase impulse buys, but you just never know what consumers will do.

What do you think of the new look? Is it an improvement? Make suggestions in the comment section, I'd love to hear from you.






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